Real TalkA letter from the founder
Losing and Maintaining Are Two Different Jobs
Tracking can help you maintain your weight.
You log your food. You stay aware of what you're eating. You make adjustments when things start to slip. For a lot of people, that is enough to stay roughly where they are.
Weight loss is a completely different experience.
When you're maintaining, the body is largely getting what it wants. When you're losing weight, it isn't.
If you're aiming for results that become visible over a reasonable period of time, you are probably creating a substantial daily deficit and maintaining it for weeks or months. You feel that. There is no mystery about whether you're in a meaningful deficit. You know because you're making tradeoffs every day. You know because there are things you would like to eat that you don't eat. You know because you are deliberately leaving calories on the table.
This is why the confusion sets in.
They are tracking honestly. They are paying attention. They are trying. But they are no longer creating the deficit required for weight loss. They have slipped back toward maintenance.
The body is very good at finding maintenance. A little more here. A little more there. Slightly larger portions. A few extra snacks. Nothing dramatic.
The deficit disappears long before the effort disappears.
Tracking does not create the deficit. Tracking shows you whether the deficit is actually there. That distinction took me a long time to understand.
The second round is harder
It is incredibly frustrating. I have been putting in serious effort for multiple weeks now, and the scale is not budging. By almost any standard, I should be an expert on this by now. I have previously lost 27 kg, and I'm building this weight management and fasting application based on these exact mechanics.
Yet, here I am, struggling.
After losing that initial weight, I entered a maintenance period where I eventually regained about 7 to 8 kg. Now, I am trying to figure out exactly what it means to stay in maintenance, and more importantly, how to mentally and physically gear up for a "second round" of weight loss.
The trap isn't that you suddenly fall back into old, catastrophic habits. It's much more subtle. Your body simply defaults to eating what it needs to maintain its current weight, and then you begin adding tiny things on top that slowly throw you out of balance.
Carbohydrates are particularly dangerous here because they act as a psychological wedge for expansion. They incite you to take just a little bit more. You eat the extra apple, you grab a piece of fruit, you have a cookie because you made an exception. Then, the next day, your brain convinces you to make it a "week of exceptions" before you promise to stop.
Eventually, you realize you've slipped too far. You deploy the tools. You open the app and start tracking honestly again. You might even cut out the carbs to stop the cravings. You eat the right foods, simple foods, high-quality foods, everything recommended by the book.
And you still end up at a calorie mass that leaves you at net-zero over the mid-term.
You are doing everything correctly, working incredibly hard, but you aren't actually losing weight. If you do manage to white-knuckle a microscopic deficit over a long period, the progress is so slow that you can't see it or feel it. The motivation dies. The friction of constantly pulling out your phone to record a losing battle becomes too high, and you stop tracking.
To lose serious weight again, you need a substantial deficit every single day. You have to say no to things. Not just a little bit. I don't eat five eggs; I eat two. I don't eat the whole chicken; I eat one breast. I pass on the rich, calorie-dense yogurts and buy the low-calorie ones that don't taste as good.
Walking is the easiest deficit
To create that mandatory gap without enduring constant starvation, you have to use the only loophole the body doesn't notice: walking time.
If you run or lift heavy, your biology panics. It perceives the acute stress, spikes your hunger hormones, and drives you straight to the fridge to replace the energy. The body actively fights the deficit.
But if you set aside 60 to 90 minutes of continuous walking time a day, something else happens. You burn 400 to 500 calories entirely under the radar. Because walking relies almost exclusively on low-stress fat oxidation rather than rapid glycogen depletion, it completely bypasses the body's internal alarm system. The body stays calm, the hunger never fires, but the deficit is real. It is a stealth deficit, one you don't have to pay for with mental suffering.
Finding your way to start
The physical deficit is math; the real problem is the sheer friction of getting started again.
Going cold turkey from one day to the next is brutally hard. Expecting yourself to suddenly display flawless, strict discipline with a massive daily deficit, without any ceremony, without any initiation, is something almost nobody is wired to do.
Historically, the only tool that has consistently worked for me to break this inertia is an extended fast of around 60 hours.
The reason an extended fast works isn't just the immediate caloric drop; it's the psychological shock of it. There is so much baseline buy-in required to survive two and a half nights without food that once you finish it, you protect that investment fiercely. You become incredibly careful about what you eat for at least the next ten days because you refuse to waste the suffering you just endured. It snowballs into sustained, positive momentum.
This psychological ritual is exactly why my app includes an extended fasting option. For my personality type, I need that distinct boundary line to transition from the comfort of maintenance to the reality of a deficit.
But an extended fast is a radical tool, and I am still actively looking for other solutions. How do you find that initiation phase without relying entirely on a 60-hour fast?
Right now, I don't have a universal answer. What I do know is that a sustained deficit requires a specific psychological arrangement that you, based on your own personality type, can stay true to. For me, it's a high-investment ritual that makes the subsequent discipline feel simple by comparison. For someone else, it will be something completely different.
As product builders, we can create the tooling. We can design features around the data, the tracking, the walking time, and the protocols. But users need to be deeply aware that a tool can only mirror reality; it cannot manufacture the psychological readiness required to face the deficit.
This is the one thing the individual has to figure out for themselves. There is no need to be disappointed, angry, or upset when a tracking app doesn't magically make weight loss feel easy. The math is straightforward, the biology is defensive, and everyone trying to start a second round is fighting the exact same quiet baseline war.
Everything on this website, inside the application, and through any kind of tooling that you may experience here is built entirely around this understanding of the problem.
Should you decide to use the application, and should you decide to become a sponsor and start a 90-day challenge with the app, remember that this is the philosophy everything is based on.